Inauguration of first Management Development Programme in Business Marketing at IGTC

IGTC successfully inaugurated its first Management Development Programme in Business Marketing on Saturday, 7th June 2014. 19 participants from various member companies, such as Cast Craft Pvt Ltd., Epcos India Pvt. Ltd., Gokak Textiles Ltd. and Lotus Labs Pvt. Ltd. registered for the 15 hour programme that will be conducted on five Saturdays from June to August 2014.

Mr. B S Prakash, who is an eminent faculty member at IGTC since its inception, will discuss the fundamentals of business marketing and will help the managers to understand how marketing activities are carried out in a B2B model. This interactive programme will include many practical examples, case studies and group presentations.

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